Tuscany family hotel: La Serena in Forte dei Marmi

For families planning a holiday in Tuscany, La Serena in Forte dei Marmi offers the comforts of a five-star hotel with the ease and warmth of a family beach house. With flexible rooms and suites, a calm pool and garden, bikes for all ages and simple access to both the sea and Tuscan day trips, it works as a Tuscany family hotel without feeling like a massive resort.

A family base on the Tuscan coast

Forte dei Marmi is one of Tuscany’s most family-friendly seaside towns. Streets are flat and easy to walk or cycle, the beach is long and sandy, and the atmosphere stays relaxed even in high season. La Serena sits in a quiet residential area, close enough to reach the seafront, the pier and the market without long transfers or busy roads.

For parents, this means less time in the car and more time actually on holiday: a short walk to the beach, a quick bike ride into town for gelato, and the option to come back to the hotel whenever younger children need a rest.

A Tuscany family hotel with boutique character

La Serena is a boutique property rather than a huge family resort. That’s part of its appeal. With a relatively small number of rooms and suites, it stays calm and easy to navigate, which is helpful with children in tow. Staff quickly recognise families, remember preferences and can help with practical details such as restaurant times, taxis, or ideas for age-appropriate activities.

Instead of loud entertainment or kids’ clubs that run all day, the focus is on simple pleasures: time in the pool, bike rides under the pine trees, board games and conversation in shared spaces, and unhurried meals together. It’s aimed at families who enjoy travelling with children but still want a refined, design-led environment.

Rooms and suites that work for families

Family-friendly travel often comes down to the room layout. La Serena’s accommodation is built with flexibility in mind. Larger rooms can accommodate an extra bed or cot; some categories connect, creating a small apartment feel with separate sleeping spaces for parents and children.

Suites and rooms with terraces are particularly convenient for families: adults can sit outside with a drink or book while children nap inside, without anyone feeling confined. Storage is generous enough for beach bags, toys and luggage, so the room doesn’t feel cluttered after a few days.

The overall style remains sophisticated—soft colours, natural materials, carefully chosen fabrics—but the comfort level and practicality make it easy to live in as a family for a week or more.

Pool, garden and easy downtime

One of the main reasons to choose La Serena as a Tuscany family hotel is the outdoor space. The pool and garden form a safe, defined area where children can swim under supervision while adults relax nearby on loungers. Because the hotel is small, the pool area rarely feels crowded or chaotic.

In the late afternoon, families drift back from the beach, and the garden turns into a shared living room: reading, chatting, playing simple games on the grass or planning the next day. Having this on-site “third place” means you don’t always need to go out to entertain children; the hotel itself becomes part of the holiday experience.

Eating well with children in Tuscany

Italy is one of the easiest countries in the world for family dining, and La Serena reflects that. Breakfast offers choices for both adults and kids, from fresh fruit and yoghurt to pastries and simple egg dishes.

At lunch and dinner, the kitchen can adapt many plates to younger tastes—plain pasta, grilled fish, vegetables prepared simply—without sacrificing quality. Parents can still enjoy well-executed Italian cooking and a thoughtful wine list, while children eat familiar flavours. The mood in the restaurant is relaxed rather than formal, so families don’t feel out of place.

Bikes, beach and simple adventures

From a child’s point of view, the best Tuscany family hotel is one where they can do things, not just watch adults enjoy themselves. At La Serena, complimentary bikes make it easy to head out as a family. Ride to the pier, explore quiet streets, or cycle to a beach club without needing the car.

Beach days are straightforward: sandcastles, swimming in the sea, paddle ball, then a short trip back to the hotel for a shower and a rest. In the evenings, a stroll for gelato, a turn on the promenade or a sunset walk on the sand becomes a low-effort ritual that everyone remembers.

Day trips the whole family can enjoy

Tuscany isn’t only for wine tasting and museums. From La Serena, families can take short trips that fit easily into a child’s attention span:

• A few hours in Lucca, cycling or walking along the city walls.
  
  
• A visit to Pisa to see the Leaning Tower and have a picnic.
  
  
• A half-day in Pietrasanta, with its sculptures and cafés.
  
  

Because journeys are relatively short, you can be back at the hotel by mid-afternoon for pool time or a quiet hour in the room. This balance—one shared activity out, one relaxed block of time back at the hotel—is often what makes a family holiday genuinely restful.

Is La Serena the right Tuscany family hotel for you?

La Serena suits families who value calm, design and good food, and who prefer a boutique environment over a large, highly programmed resort. It’s a strong fit if you:

• Want to split your time between beach, pool and light sightseeing.
  
  
• Appreciate personal service and a smaller, quieter setting.
  
  
• Travel with school-age children or teenagers who enjoy exploring and eating out.
  
  

If you’re looking for a vast complex with water slides and an all-day kids’ club, La Serena is not that. If your ideal Tuscany family hotel feels more like a beautiful, well-run home by the sea—with enough structure to make things easy and enough freedom to keep everyone happy—it aligns very well.

Key Facts

• Five-star boutique hotel in Forte dei Marmi, Tuscany
  
  
• Small number of rooms and suites, including options suited to families
  
  
• Flexible layouts with extra beds, cots and connecting configurations
  
  
• Calm garden and outdoor pool that work well for supervised family downtime
  
  
• Relaxed Italian dining with dishes easily adapted for children
  
  
• Complimentary bikes for exploring the town and seafront together
  
  
• Short travel times to Lucca, Pisa, Pietrasanta and other easy day-trip destinations
  
  
• Best for families who enjoy a refined, quiet setting rather than a large resort
  
  

FAQ

Is La Serena suitable for young children, or mainly for teens?
La Serena welcomes both younger children and teenagers. Younger kids tend to enjoy the pool, garden and beach time, while teens appreciate the independence of walking or cycling into town and the chance to join adults on day trips.

Are there specific family rooms or connecting options?
Yes. Several room and suite categories can accommodate extra beds or connect to create more space, giving parents and children separate sleeping areas while staying close. It’s best to specify your family composition when booking so the team can recommend the right layout.

Is there a kids’ club or organised activities?
There is no formal kids’ club. Instead, the emphasis is on simple shared activities—pool, beach, bikes and local outings. This makes the hotel better suited to families who like to spend time together rather than relying on structured entertainment.

Do we need a car for a family stay at La Serena?
A car is helpful if you plan multiple day trips, but it isn’t strictly necessary. Transfers can be arranged from the nearest station or airport, and many families spend the majority of their time between the hotel, the beach and a few nearby towns visited with organised transport.

Is the atmosphere still relaxed for adults if we travel with kids?
Yes. Because the hotel is small and the mood is calm, families tend to self-select: children who stay here are usually used to dining out and travelling. Parents can enjoy good food, a glass of wine and quiet corners in the garden, while children are close by and comfortable.

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