Sunlit outdoor patio with chairs, orange cushions, potted plants, and green foliage under red awnings.

Man setting table at an outdoor restaurant patio shaded by a large red umbrella surrounded by green plants.

Outdoor round table set for two with white tablecloth, food, wine glasses, and greenery in background.

Outdoor pool area with lounge chairs, colorful umbrellas, tall trees, and a building with red awnings.

Sunlit poolside with lounge chairs, umbrellas, potted plants, and tall trees at a residential area.

Outdoor patio with green cushioned bench, flowers, and mountain views under a clear sky.

View of green trees, houses with tiled roofs, and distant mountains under a blue sky.

“Where the sea sighs and dreams”

— Giosuè Carducci

A Luxury Boutique Hotel in Forte dei Marmi

La Serena is one of the most cherished hotels in Forte dei Marmi, a refined retreat just moments from the beach, offering bespoke service, sunlit gardens, a pool nestled among the pines, and an atmosphere that has drawn artists and families to the Tuscan coast for generations.

Where artists and families come to play

With its sun-dappled meadows, shady pine groves, and storied beach cabanas, Forte dei Marmi has long been Italy's most beloved seaside escape. La Serena embraces this heritage as a family hotel where children roam freely, and every guest, from curious toddlers to seasoned travellers, feels at home on the Tuscany coast.

Explore Forte Dei Marmi

Elegant outdoor space featuring cozy furniture and a colorful cocktail.

Rest and recharge

La Serena invites you to slow down. Our newly designed spa offers steam rooms, expert wellness treatments, and a garden wrapped in silence, a sanctuary of calm on the Tuscany coast. Whether you seek a romantic getaway or a restorative retreat between days at the beach, every detail is shaped around your comfort and well-being.

Rooms and suites

Dining table set under a bold abstract painting in bright tones.

Tuscan cuisine and fine Italian wines

Lumarea celebrates the best of Tuscan and Versilian cuisine, with seasonal menus rooted in local produce, fresh seafood, and the simple generosity of Italian hospitality. The wine cellar holds over 2,000 Italian and international bottles, curated by our sommelier to complement every mood and every dish. From a chilled Vermentino at sunset to a rare Brunello by candlelight, wine is woven into the rhythm of life here.

Eat & Drink

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The original room that inspired the painting, featuring elegant furniture and decor.

Artwork depicting an elegant interior with a dining table and chairs.

An expression of Forte dei Marmi's enduring allure

La Serena continues the rich artistic legacy of this iconic destination. Our ever-changing exhibition program invites guests to discover emerging contemporary artists from around the world, a signature experience that sets this boutique hotel in Forte dei Marmi apart, blending hospitality with the creative spirit of Pietrasanta and the Versilia coast.

Artists Residency

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