“Where the sea sighs and dreams”
A Luxury Boutique Hotel in Forte dei Marmi
La Serena is one of the most cherished hotels in Forte dei Marmi, a refined retreat just moments from the beach, offering bespoke service, sunlit gardens, a pool nestled among the pines, and an atmosphere that has drawn artists and families to the Tuscan coast for generations.
Where artists and families come to play
With its sun-dappled meadows, shady pine groves, and storied beach cabanas, Forte dei Marmi has long been Italy's most beloved seaside escape. La Serena embraces this heritage as a family hotel where children roam freely, pets are warmly welcomed, and every guest, from curious toddlers to seasoned travellers, feels at home on the Tuscany coast.
Explore Our 5 Star Hotel Forte Dei Marmi
Handcrafted cocktails and fine Italian wines
La Serena's cellar holds over 2,000 Italian and international labels, curated by our sommelier to complement every mood and every dish. From a chilled Vermentino at sunset to a rare Brunello by candlelight, wine is woven into the rhythm of life here. Our kitchen celebrates the best of Tuscan and Versilian cuisine, with seasonal menus rooted in local produce, fresh seafood, and the simple generosity of Italian hospitality.
An expression of Forte dei Marmi's enduring allure
Discovering new masters
La Serena continues the rich artistic legacy of this iconic destination. Our ever-changing exhibition program invites guests to discover emerging contemporary artists from around the world, a signature experience that sets this boutique hotel in Forte dei Marmi apart, blending hospitality with the creative spirit of Pietrasanta and the Versilia coast.
Artists Residency
Rest and recharge
La Serena invites you to slow down. Our newly designed spa offers steam rooms, expert wellness treatments, and a garden wrapped in silence, a sanctuary of calm on the Tuscany coast. Whether you seek a romantic getaway or a restorative retreat between days at the beach, every detail is shaped around your comfort and well-being.
Rooms and suites
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