Sunlit outdoor patio with chairs, orange cushions, potted plants, and green foliage under red awnings.
Man setting table at an outdoor restaurant patio shaded by a large red umbrella surrounded by green plants.
Outdoor round table set for two with white tablecloth, food, wine glasses, and greenery in background.
Outdoor pool area with lounge chairs, colorful umbrellas, tall trees, and a building with red awnings.
Sunlit poolside with lounge chairs, umbrellas, potted plants, and tall trees at a residential area.
Outdoor patio with green cushioned bench, flowers, and mountain views under a clear sky.
View of green trees, houses with tiled roofs, and distant mountains under a blue sky.

“Where the sea sighs and dreams”

— Giosuè Carducci

Exclusive 5-Star Boutique Hotel in Forte dei Marmi, Tuscany

La Serena is one of the premier 5-star boutique hotels in Forte dei Marmi, offering a refined sanctuary just moments from the beach. Nestled among sunlit gardens and pine groves, our luxury hotel features bespoke service, an outdoor swimming pool, and a timeless atmosphere on the Tuscan coast.

Tailor-Made Luxury Beach Escapes for Families & Couples

With its sandy beaches, private cabanas, and storied pine groves, Forte dei Marmi is Tuscany’s most coveted seaside destination. La Serena embraces this heritage as a luxury family hotel in Forte dei Marmi where children and pets are warmly welcomed, creating an effortless home on the Tuscan Riviera.

Explore Forte Dei Marmi
Elegant outdoor space featuring cozy furniture and a colorful cocktail.
Outdoor pool area with a round pool and hot tub in front of a three-story building with red awnings and flower boxes, surrounded by trees and lounge chairs with umbrellas.
Bright living room with beige and red cushions on a sofa, a round marble coffee table with a flower vase and a book, an armchair, and an open door leading to a balcony with flowers and a view of trees and mountains under a clear blue sky.
A woman in a white shirt and red pants walking on a stone path in a lush garden carrying a tray with an orange drink and a glass with lime, surrounded by green plants, trees, and outdoor seating with red umbrellas.
Outdoor swimming pool with clear blue water surrounded by lounge chairs and colorful umbrellas, with tall trees and a building with red awnings in the background.
View through a window with a sheer curtain of a residential neighborhood featuring Mediterranean-style houses, lush greenery, tall umbrella pine trees, and mountain ranges under a clear sky.
Modern hotel room with a beige sofa adorned with red and beige cushions facing a red ottoman, a wooden entertainment unit with a TV and books, an open glass door leading to a balcony with orange seating, and a glimpse of a bedroom with a neatly made bed and a window with curtains.
Vintage gray convertible car with a beige soft top parked on white gravel outside a building with red awnings and large potted plants with greenery and flowers.
Aerial view of a garden with a kidney-shaped swimming pool surrounded by red-orange umbrellas, sun loungers, and lush green trees with stepping stone paths and seating areas.
Cozy living room with red and beige pillows, round table, flower vase, and open door to terrace with flowers.
La Serena Suite - Terrace with Sea view & Jacuzzi
Spa Suite - Terrace with Sea view & Jacuzzi
One-Bedroom Suite with Terrace
Cozy living room with tan leather chairs, a round marble coffee table, and open doors to a patio.
One-Bedroom Suite with Mountain view
Modern bedroom with gray bedspread, black leather chairs, large windows, and framed black-and-white photo.
Junior Suite Garden View with Terrace
Brown and cream sofa beside green ottoman with a vase of flowers and pastry on a tray.
Junior Suite Mountain View
Modern hotel room with king bed, beige quilt, two lamps, three paintings, and floor-to-ceiling curtains.
Deluxe Room with Terrace
Garden Room with Terrace

Spa Treatments & Fitness Room in Forte dei Marmi

La Serena invites you to slow down. Our private spa room offers tailor-made massages and wellness treatments, while a fully equipped fitness room keeps you energised between days at the beach. Surrounded by a peaceful garden, it is a restorative retreat in Forte dei Marmi, perfect for romantic getaways and relaxing breaks on the Versilia coast.

Rooms and suites
Dining table set under a bold abstract painting in bright tones.Dining table set under a bold abstract painting in bright tones.

Gourmet Tuscan Restaurant & Fine Italian Wine Bar

Lumarea Restaurant celebrates fine dining in Forte dei Marmi, showcasing authentic Tuscan and Versilian cuisine made with fresh local seafood and seasonal ingredients. Complement your meal with a choice from our sommelier-curated wine cellar featuring over 2,000 prestige bottles, offering an exquisite culinary journey in Tuscany.

The original room that inspired the painting, featuring elegant furniture and decor.Artwork depicting an elegant interior with a dining table and chairs.

Contemporary Art & Culture on the Versilia Coast

La Serena celebrates the rich cultural heritage of the region by hosting exclusive contemporary art exhibitions. Blending luxury hospitality with the creative soul of nearby Pietrasanta, our 5-star hotel in Forte dei Marmi offers a unique cultural immersion on the Tuscan coast.

Artists Residency

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