“Where the sea sighs and dreams”
Discover La Serena
A new luxury bespoke boutique hotel, just moments from the beach — offering art-led design, hyper personalized service, and a refined yet relaxed setting for families who love Forte dei Marmi.
Where artists and families come to play
With its sun-drenched coastlines, shady pine groves, palm-lined promenades, and bursts of oleander in bloom, Forte dei Marmi has attracted artists for generations and has long been adored by Italians in search of elegant eccentricity.
Explore Forte Dei Marmi
Recognised by
As the sun sets beneath the pine trees, indulge in handcrafted cocktails and a bottle cellar of 2000 Italian and international wines.
Eat & DrinkLa Serena is an expression of Forte dei Marmi’s enduring allure, shaped by the region’s artistic heritage.
Discovering new masters
La Serena continues the rich artistic legacy of this iconic destination. Our artist programs provide a haven for contemporary artists from around the world to create, inspire, and be inspired.
Artists Residency
Rest and recharge
La Serena has turned the page. Our newly designed accommodations — now predominantly suites and junior suites — bring a deeper sense of space, comfort, and seclusion. Natural materials, considered details, and gentle views of the surrounding gardens set a tone that is at once personal and polished.This is the Versilia at its most refined — where light, texture, and unhurried luxury feel entirely natural.
Rooms and suites
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