Explore Tuscany’s Cultural Riviera
Explore the inspiring, eclectic spaces that make La Serena a true icon in Forte Dei Marmi.
Signature Experiences in the Region
At La Serena Hotel, we offer our guests a curated selection of experiences that reflect the essence of Tuscany, blending culture, gastronomy, nature and the distinctive lifestyle of the region.
With just 21 rooms, the majority of which are suites and junior suites, La Serena offers an intimate environment designed around space, privacy, and individuality. This limited scale allows us to deliver a level of hospitality that is genuinely personal — where each guest is known, preferences are anticipated, and every detail is thoughtfully refined.
At La Serena, we embrace a hyper-personalized approach to hospitality. Every stay is curated around the lifestyle, rhythm, and expectations of each guest, resulting in tailored guest experiences that feel effortless, discreet, and quietly luxurious.
Our team designs experiences that reflect both the character of Forte dei Marmi and the surrounding Tuscan landscape. Guests may enjoy private wine tastings at select local estates, explore the iconic Carrara marble quarries with expert guides, or discover the cultural heritage of nearby cities such as Pisa and Lucca.
Seamless arrival and movement are integral to the La Serena experience. Through long-standing relationships with trusted private helicopter charter operators and our agreement with VistaJet, we discreetly arrange private aviation solutions for families and groups. Guests may benefit from competitive private jet rates, allowing direct travel from their home base to Pisa with comfort, privacy, and efficiency.
Access to Forte dei Marmi’s most exclusive beach clubs, curated outdoor activities, and refined lifestyle experiences further define the stay. For guests seeking complete individuality, our dedicated concierge team works closely with each guest to design fully tailor-made itineraries and experiences, shaped entirely around personal preferences, family needs, and travel style.
For further information please contact our Team.
Hyper-Personalized Experiences Curated for Our Guests
Private Air & Seamless Transfers
Private jet arrangements via our VistaJet agreement, offering competitive negotiated rates for direct family travel to and from Pisa
Private helicopter charters for regional transfers and discreet arrivals
Chauffeured ground transfers coordinated end-to-end
Exclusive Lifestyle & Leisure
Preferred access to Forte dei Marmi’s most exclusive beach clubs
Personalized beach setups and family arrangements
Vintage car experiences and private countryside drives
Curated shopping journeys with trusted local insiders
Culture, Food & Discovery
Private guided visits to the Carrara marble quarries
Bespoke cultural itineraries in Pisa and Lucca
Private wine tastings at hand-selected Tuscan estates
Chef-led culinary experiences and private dining arrangements
Nature & Wellbeing
Personalized cycling routes using our complimentary bicycles
Guided walks through the surrounding landscapes
Wellness experiences curated around individual preferences
Between every two pine trees there is a door leading to a new way of life
The most elegant beach resort in Versilia
Sparkling waters, marble mountains, palm lined avenues and flowering oleander trees, it is no surprise that Forte dei Marmi has been a muse throughout the centuries, from Henry Moore to Giacomo Puccini. With a wealth of stylish boutiques, designer beach clubs, waterfront trattorias, bustling markets and lively food scenes, there is so much to offer.
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Explore nearby
Carrara – home to the renowned marble quarries (25 minutes from Forte dei Marmi)
Pietrasanta – a Tuscan town sculpted by artistic tradition (13 minutes from Forte dei Marmi)
Viareggio – a vibrant neighboring town with rich maritime heritage (25 minutes from Forte dei Marmi)
Camaiore & Sarzana – charming, medieval towns with Etruscan origins (25 minutes from Forte dei Marmi)
How to reach us
Getting to Forte dei Marmi is easy. It is just a short train ride or drive away from Florence and Pisa.
By Car
Pisa – 40 minutes
Florence – 90 minutes
Genova – 90 minutes
Milan – 2 hours and 45 minutes
Rome – 4 hours
By Train or Plane
Guests arriving at Forte dei Marmi train station (5km away) or Pisa airport can reserve a shuttle service to the La Serena Hotel. Please contact the hotel to reserve in advance.
Getting Around
Explore Forte dei Marmi on two wheels on La Serena’s complimentary bikes, available to all hotel guests.
La Serena can arrange taxis, car rentals and private drivers with advance notice.
