Tuscany boutique hotels: La Serena in Forte dei Marmi

Among Tuscany boutique hotels, La Serena in Forte dei Marmi stands out as a five-star, design-led hideaway on the coast. With elegant rooms and suites, a quiet garden with pool, seasonal Italian dining and a strong focus on art, it’s a refined base for travellers who want character and comfort rather than a large resort.

Why choose a Tuscany boutique hotel?

Tuscany boutique hotels appeal to guests who want more personality than a chain property and more privacy than a big resort. Instead of hundreds of rooms and standardised interiors, you get a smaller scale, individual design, and teams who can actually get to know you.

Base yourself in a boutique hotel in Tuscany and you can still visit vineyards, hill towns and cities of art. At the same time, you return each evening to a place that feels curated and calm, not crowded. La Serena follows exactly this approach, with the added advantage of being by the sea as well as close to the classic Tuscan landscape. 

La Serena: a boutique hotel on the Tuscan coast

La Serena is a five-star boutique hotel in Forte dei Marmi, one of Tuscany’s most elegant seaside towns. The hotel sits in a quiet residential street, close enough to walk or cycle to the beach, the pier and the local market, yet removed from the busiest nightlife. 

From here, guests can enjoy the coastal side of Tuscany while still being within a short drive or train ride of Pisa, Lucca and Florence. Transfers from Forte dei Marmi station or Pisa Airport can be arranged in advance, so the journey is straightforward even for short breaks. 

Rooms and suites with a boutique feel

Like the best Tuscany boutique hotels, La Serena keeps its room count intentionally low. The rooms and suites are designed in soft, neutral tones, with natural materials and clean lines. Many look onto the garden, courtyard or the distant Apuan Alps, which gives a sense of space even when you’re in the centre of town. 

Each category of the rooms offers something slightly different: rooms with courtyard views, rooms with balconies, suites with larger seating areas, and terraces made for longer stays. Bathrooms feature Carrara marble and generous showers or bathtubs, aligning with the five-star positioning while staying understated rather than flashy. 

Pool, garden and unhurried days

A key advantage of choosing La Serena over many city-based Tuscany boutique hotels is the outdoor space. The hotel’s garden and pool area act as a calm core where you can spend much of the day if you wish. Loungers, greenery and a measured scale keep the mood quiet and relaxed.

Guests often start with breakfast, move to the pool for a few hours, then switch to beach time or a bike ride later in the day. The idea is not to over-schedule but to let the day find its own rhythm, with the hotel as a comfortable constant.

Dining with a Tuscan accent

Tuscany boutique hotels are often defined by their food, and La Serena leans into this. The restaurant focuses on seasonal Italian cooking with a Mediterranean influence: fresh seafood, handmade pasta, vegetables from nearby markets and well-judged desserts. 

The wine list highlights Italian producers, with a strong showing of Tuscan labels. Guests can opt for light lunches after the beach or multi-course dinners in the evening; either way, the atmosphere remains relaxed, with lighting and music kept at a level that supports conversation rather than competing with it.

Art and a strong sense of place

One of the reasons La Serena stands out among Tuscany boutique hotels is its commitment to contemporary art. The hotel works with curators and galleries to host rotating exhibitions and an artist residency programme, integrating works into bedrooms, corridors and shared spaces rather than limiting them to a single “gallery” room. 

This gives the property a clear identity: art is present but never overwhelming, and returning guests will often find new pieces and perspectives on each visit. It strengthens the sense that you are staying somewhere specific to Forte dei Marmi and contemporary Tuscany, not in a generic coastal hotel.

Exploring Tuscany from a boutique base

La Serena’s location makes it easy to treat the hotel as a hub for wider exploration. The Explore guidance on the website outlines day trips to Carrara’s marble quarries, Pietrasanta’s galleries, Viareggio’s seafront and medieval towns such as Lucca and Sarzana. Florence is also reachable for a day in the city before returning to the quieter rhythm of the coast. 

Complimentary bicycles, help with taxis, and the option to book private drivers mean you can explore as much or as little as you like without dealing with complex logistics. For many guests, that combination of easy movement and a stable, familiar base is what makes boutique hotels in Tuscany so appealing.

Key Facts

• Five-star boutique hotel in Forte dei Marmi, on the Tuscan coast
  
  
• Small number of rooms and suites, many with balconies or terraces
  
  
• Design-led interiors with natural materials and Carrara marble bathrooms
  
  
• Garden and outdoor pool providing a calm core to the hotel
  
  
• Seasonal Italian dining with a strong focus on Tuscan produce and wines
  
  
• Contemporary art and an active artist residency programme integrated throughout the property
  
  
• Easy access to Pisa, Lucca, Florence, Carrara and Pietrasanta for day trips
  
  
• Shuttle transfers bookable from Forte dei Marmi station and Pisa Airport
  
  

FAQ

What makes La Serena different from other Tuscany boutique hotels?
La Serena combines a true boutique scale, a coastal location in Forte dei Marmi, a strong focus on contemporary art and a five-star service standard. You get the ease of a resort stay, but with more character and fewer rooms.

Is La Serena suitable for couples or mainly for families?
The calm atmosphere, design-forward interiors and pool-and-garden setup make it particularly appealing to couples and quiet leisure travellers. Selected room categories also work well for families who appreciate a more refined setting. 

Do I need a car if I stay at La Serena?
A car is helpful if you plan multiple day trips, but it is not essential. The hotel can arrange shuttle transfers from the station or airport, taxis, car rentals and private drivers, and you can explore Forte dei Marmi itself on the hotel’s complimentary bikes. 

How many rooms does the hotel have?
La Serena keeps its room count limited to preserve an intimate feel and ensure that service stays personal and attentive, in line with the best boutique hotels in Tuscany.

Is La Serena open outside the summer season?
Yes. While summer is popular for beach time, spring and early autumn are also well suited to guests who prefer milder weather, quieter streets and more focus on culture and food rather than pure sunbathing.