Painted "La Serena Forte dei Marmi" text on a black vehicle exterior.

Gran Turismo Riviera 2026: The Ultimate Supercar Stay at La Serena

The Gran Turismo Riviera 2026 will take place from June 6 to 11, 2026, offering an exclusive 850-kilometer route connecting Forte dei Marmi to Saint-Tropez. Limited to fifteen vehicles, this event includes the rental of a Ferrari or Lamborghini, or allows participation with your own prestige vehicle, featuring a privileged stopover at La Serena Hotel.

The Premier Automotive Event on the Riviera

The Gran Turismo Riviera 2026 rally represents the pinnacle of the luxury automotive experience on the Mediterranean coast. This six-day journey is designed for discerning enthusiasts, crossing iconic destinations such as Santa Margherita and Monaco, before culminating in the famous port of Saint-Tropez. Participants have the opportunity to drive exceptional models made available for the occasion, including the Ferrari 812 GTS, the Ferrari 296 GTS, the Roma Spider, or the Lamborghini EVO Spyder. Those who prefer to engage with their own car can also join the adventure for a fee of 19,200 EUR. The route favors mythical roads and coastal panoramas, making every kilometer a true visual and technical spectacle.

To accompany this extraordinary adventure, La Serena Hotel positions itself as an essential base for the crews. The establishment's infrastructure is designed to meet the specific requirements of supercar owners. You can obtain more information about our reception services on the main page of our establishment

The Art of Living at La Serena During the Gran Turismo

Participating in an 850-kilometer route requires absolute comfort during rest stops. La Serena Hotel offers an environment where architectural elegance meets service performance. After an intense day spent negotiating the curves of the Riviera, participants can retreat to spaces designed for total relaxation. The spacious suites, whose detailed configuration is available on the dedicated page for our rooms and suites, offer high-end amenities and unobstructed views of the local environment.

The experience extends beyond accommodation thanks to the wellness facilities. Physical recovery being paramount after several hours of sports driving, the establishment offers adapted treatments that you will find in detail on our explore page where we detail our wellness offerings. 

Gastronomy and Preparation for the Next Stage

The culinary dimension is an integral part of the Gran Turismo Riviera experience. La Serena Hotel aligns with this requirement by offering a catering service that celebrates local products with precision. Participants can discuss their daily performances over refined dishes. The menu and atmosphere of this space can be consulted directly on the page of our gastronomic restaurant. The service adapts to the specific schedules of the rally, guaranteeing an early departure in the best conditions.

The logistics surrounding the vehicles are treated with the highest level of professionalism. Access to the hotel's private parking, designed to facilitate the maneuvering of low-ground-clearance vehicles characteristic of the Gran Turismo fleet, ensures that your Ferrari event Riviera goes smoothly. You can learn more about our region's offerings on our artist residency page, showcasing the cultural depth of Forte dei Marmi.

Organizing Your Supercar Stay Around the Event

With the Gran Turismo Riviera 2026 strictly limited to fifteen cars, anticipation is key to ensuring seamless participation. The reservation of your luxury hotel Gran Turismo stay at La Serena must be made in coordination with your event registration. Our dedicated teams are trained to assist guests in organizing their transfers or specific requests related to the rally. The details of personalized assistance are available on our offers and packages page.

This event, combining panoramic roads and ultra-high-performance vehicles, finds in La Serena Hotel a natural echo to its quest for excellence, making each stopover as memorable as the driving itself. Discover the full potential of your stay by visiting our visual gallery to preview the elegance that awaits.

Key Facts

  • The Gran Turismo Riviera 2026 takes place over 6 days, from June 6 to 11, 2026.
  • The itinerary covers a total distance of 850 km between Forte dei Marmi and Saint-Tropez.
  • The event is highly exclusive, with a maximum of 15 participating cars.
  • A Ferrari or a Lamborghini is included in the registration, with models such as the Ferrari 296 GTS or the Lamborghini EVO Spyder.

FAQ

What are the exact dates of the Gran Turismo Riviera 2026?

The event takes place over a period of six days, starting on June 6 and ending on June 11, 2026.

What types of vehicles are included for the rally participants?

Participants can choose from a selection of supercars including the Ferrari 812 GTS, Ferrari 296 GTS, Ferrari Roma Spider, Ferrari Portofino M, and the Lamborghini EVO Spyder. It is also possible to participate with your own vehicle.

What is the planned itinerary for the 2026 edition?

The route totals 850 kilometers along the coast, with a departure in Forte dei Marmi, passing through Santa Margherita and Monaco, for a final arrival in Saint-Tropez.