A Contemporary Tuscan Hideaway: Design, Art and Calm at La Serena in Forte dei Marmi
La Serena is one of Forte dei Marmi’s most design-forward five-star hotels, defined by its intimate scale, curated art and contemporary Italian craftsmanship. Tucked within a quiet residential pocket close to the beach and boutiques, it offers guests a refined retreat with a distinctly Tuscan identity.
A discreet design retreat in Forte dei Marmi
Forte dei Marmi has long been known for its relaxed refinement, pine-lined streets and elegant beach clubs. La Serena’s location reflects this understated spirit: close enough to walk or cycle to the seafront and the town’s designer labels, yet positioned just far enough back to remain peaceful throughout the day.
This sense of hidden calm sets La Serena apart. It offers the feeling of a private residence with the comforts of a five-star luxury hotel, making it a natural choice for guests seeking a quieter Forte dei Marmi experience without sacrificing proximity.
Boutique scale and interiors shaped by Italian craft
With only 21 rooms and suites, La Serena maintains the intimacy of a boutique property. Each space features natural materials, soft colours and abundant light, with views over gardens and greenery.
Interiors highlight contemporary Italian craftsmanship, including custom textiles, marble bathrooms and refined finishes. Furnishings from Paola Lenti, Minotti, Gervasoni and Poltrona Frau enhance the hotel’s design identity, while artisanal touches from Ugo Poggi bring a distinctly Tuscan sensibility. The Garden Suite offers added privacy with an expansive terrace shaded by pine trees and glimpses of the Apuan Alps.
Gastronomy defined by simplicity and seasonality
Food and drink at La Serena follow the philosophy of Italian cooking rooted in quality ingredients. Guests can expect relaxed yet meticulous dining, from light lunches after the beach to more elaborate dinners in the evening. An extensive wine selection complements the menu, and the team is available to guide guests toward pairings from the hotel’s wine library.
The bar provides a refined spot for pre-dinner drinks or late-evening cocktails, reflecting the town’s elegant but easygoing rhythm.
A living gallery with rotating contemporary art
Art is woven into La Serena’s fabric. The hotel functions as an evolving gallery, with curated contemporary pieces displayed throughout guestrooms and shared spaces. Its artist residency programme brings both established and emerging artists to Forte dei Marmi, ensuring that the visual experience changes with each season.
For guests who value culture as much as comfort, this adds a unique layer of meaning to their stay, transforming everyday spaces into moments of discovery.
Outdoor calm among pine trees and Mediterranean light
La Serena’s garden and pool area offer a tranquil counterpoint to the beach clubs of Forte dei Marmi. The pool is framed by greenery, with Paola Lenti outdoor pieces lending a clean and inviting aesthetic. It is a space for reading, resting or simply enjoying the quiet between excursions.
Guests can preview these outdoor areas through the hotel’s online gallery, which highlights the interplay of natural light, contemporary design and Mediterranean landscaping.
Exploring Forte dei Marmi with ease
Complimentary bicycles allow guests to explore the area at a relaxed pace, cycling to the pier, the weekly market or nearby beach clubs. The team can arrange beach reservations, taxis, private drivers or car rentals depending on each guest’s plans.
Day trips to Pietrasanta, Lucca, Pisa or Florence are simple to organise, making it easy to pair a coastal stay with cultural discovery across Tuscany.
Who will appreciate La Serena
La Serena is ideal for travellers who value contemporary design, art, tranquillity and the ability to experience Forte dei Marmi at a gentle pace. Couples, families, solo guests and art lovers all find a warm welcome within an atmosphere that balances sophistication with ease.
Tailored packages combining accommodation, gastronomy and added services are available for guests seeking a curated Tuscan escape.
Designers, Artisans and Brands Featured at La Serena
- Minotti – contemporary sofas and furniture
- Ugo Poggi – Tuscan terracotta craftsmanship
- Gervasoni – natural-texture furniture and décor
- Poltrona Frau – Italian leather craftsmanship
- Paola Lenti – signature indoor and outdoor furniture
- Curated contemporary art collection – rotating pieces across the hotel
Key facts
- Five-star luxury hotel in Forte dei Marmi, Tuscany
- Boutique scale with 21 rooms and suites
- Contemporary interiors with curated artwork and Italian craftsmanship
- Paola Lenti, Minotti, Gervasoni and Poltrona Frau furnishings
- Refined Italian dining and bar with extensive wine library
- Garden and pool offering quiet outdoor relaxation
- Artist residency and rotating exhibitions
- Complimentary bicycles and tailored guest services
- Packages available on the hotel’s offers page
