The Season Before the Season

May in Forte dei Marmi belongs to those who know. The bougainvillea is in bloom, the pine groves are fragrant, and the town moves at the unhurried pace of a place not yet claimed by summer. This is when the light is at its softest and the coastline feels like yours alone.

Stay four nights and let the days find their own shape. Begin with a long breakfast in the garden, take the hotel bicycles into town, explore the galleries of Pietrasanta or the marble quarries above Carrara. Return in the afternoon tothe pool, a glass of something cold, and the particular quiet that only exists before the season begins.

We have put together a collection of complimentary touches to make your extended stay at La Serena feel effortless.

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What's Included

Stay four nights, pay for three — in your choice of room or suite — your fourth night is on us

Extended breakfast — served until 1 pm each morning in the garden or by the pool

Complimentary beach access for one day — at one of Forte dei Marmi’s renowned beach clubs, with sun loungers and umbrella included

Complimentary electric bicycle hire — throughout your stay as always— explore Forte at your own pace

Complimentary Fiat Topolino hire — for one full day — the perfect way to discover the coast, from Viareggio to the marble villages above Carrara

A curated wine tour — in Bolgheri or nearby

One dinner for two — a seasonal tasting menu at Lumarea — enjoy the splendor of the lemon and pomegranate gardens

Daily health and wellness ritual — with a complimentary massage to restore and recharge

Late checkout — until 2pm on your day of departure (subject to availability)

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AVAILABILITY
1 – 31 May 2026 | Minimum 4 nights

Every stay at La Serena is curated expierence. We believe in hyper-personalization - no two trips are the same. Please contact us so we can arrange the final details and shape your May around you. Please contact us:

Telephone: +39 0584 881 188

Whatsapp: +39 3534 597 927

Email: info@laserenahotel.it

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