«Dove il mare sospira e sogna»
A Luxury Boutique Hotel in Forte dei Marmi
Con le sue coste baciate dal sole, le pinete ombreggiate, le passeggiate fiancheggiate da palme e le esplosioni di oleandri in fiore, Forte dei Marmi attira artisti da generazioni ed è stata a lungo adorata dagli italiani in cerca di elegante eccentricità.
Dove artisti e famiglie vengono a giocare
With its sun-dappled meadows, shady pine groves, and storied beach cabanas, Forte dei Marmi has long been Italy's most beloved seaside escape. La Serena embraces this heritage as a family hotel where children roam freely, pets are warmly welcomed, and every guest, from curious toddlers to seasoned travellers, feels at home on the Tuscany coast.
Esplora Forte dei Marmi





Rest and recharge
La Serena invites you to slow down. Our newly designed spa offers steam rooms, expert wellness treatments, and a garden wrapped in silence, a sanctuary of calm on the Tuscany coast. Whether you seek a romantic getaway or a restorative retreat between days at the beach, every detail is shaped around your comfort and well-being.
Rooms and suites

Tuscan cuisine and fine Italian wines
Lumarea celebrates the best of Tuscan and Versilian cuisine, with seasonal menus rooted in local produce, fresh seafood, and the simple generosity of Italian hospitality. The wine cellar holds over 2,000 Italian and international bottles, curated by our sommelier to complement every mood and every dish. From a chilled Vermentino at sunset to a rare Brunello by candlelight, wine is woven into the rhythm of life here.


An expression of Forte dei Marmi's enduring allure
La Serena continues the rich artistic legacy of this iconic destination. Our ever-changing exhibition program invites guests to discover emerging contemporary artists from around the world, a signature experience that sets this boutique hotel in Forte dei Marmi apart, blending hospitality with the creative spirit of Pietrasanta and the Versilia coast.
Artists Residency
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