Sunlit outdoor patio with chairs, orange cushions, potted plants, and green foliage under red awnings.

Man setting table at an outdoor restaurant patio shaded by a large red umbrella surrounded by green plants.

Outdoor round table set for two with white tablecloth, food, wine glasses, and greenery in background.

Outdoor pool area with lounge chairs, colorful umbrellas, tall trees, and a building with red awnings.

Sunlit poolside with lounge chairs, umbrellas, potted plants, and tall trees at a residential area.

Outdoor patio with green cushioned bench, flowers, and mountain views under a clear sky.

View of green trees, houses with tiled roofs, and distant mountains under a blue sky.

«Dove il mare sospira e sogna»

— Giosuè Carducci

A Luxury Boutique Hotel in Forte dei Marmi

Con le sue coste baciate dal sole, le pinete ombreggiate, le passeggiate fiancheggiate da palme e le esplosioni di oleandri in fiore, Forte dei Marmi attira artisti da generazioni ed è stata a lungo adorata dagli italiani in cerca di elegante eccentricità.

Dove artisti e famiglie vengono a giocare

With its sun-dappled meadows, shady pine groves, and storied beach cabanas, Forte dei Marmi has long been Italy's most beloved seaside escape. La Serena embraces this heritage as a family hotel where children roam freely, and every guest, from curious toddlers to seasoned travellers, feels at home on the Tuscany coast.

Esplora Forte dei Marmi

Rest and recharge

La Serena invites you to slow down. Our newly designed spa offers steam rooms, expert wellness treatments, and a garden wrapped in silence, a sanctuary of calm on the Tuscany coast. Whether you seek a romantic getaway or a restorative retreat between days at the beach, every detail is shaped around your comfort and well-being.

Rooms and suites

Tavolo da pranzo impreziosito da un audace dipinto astratto dai toni vivaci.

Tuscan cuisine and fine Italian wines

Lumarea celebrates the best of Tuscan and Versilian cuisine, with seasonal menus rooted in local produce, fresh seafood, and the simple generosity of Italian hospitality. The wine cellar holds over 2,000 Italian and international bottles, curated by our sommelier to complement every mood and every dish. From a chilled Vermentino at sunset to a rare Brunello by candlelight, wine is woven into the rhythm of life here.

Eat & Drink

book your table

La camera originale che ha ispirato il dipinto, con mobili e decorazioni eleganti.

Opera d'arte raffigurante un interno elegante con tavolo da pranzo e sedie.

An expression of Forte dei Marmi's enduring allure

La Serena continues the rich artistic legacy of this iconic destination. Our ever-changing exhibition program invites guests to discover emerging contemporary artists from around the world, a signature experience that sets this boutique hotel in Forte dei Marmi apart, blending hospitality with the creative spirit of Pietrasanta and the Versilia coast.

Artists Residency

Seguici su
Instagram

@laserena_fortedeimarmi